Social media can be an author’s best friend — if used wisely. When I first started using it, I was excited to connect with old friends and meet lots of new ones. Then it became overwhelming to try to be in so many places and make updates on all of them. Actually, social media can be a very useful tool.
If you’re an author who’s got books to promote, it’s really easier than you think.
Twitter – good for quick interactions. Keep your communication simple and straightforward. But don’t spam your followers by asking them to buy your book. Mix your mentions in with other tweets. Retweet interesting tweets so that you’re not just focusing on you. It’s an easy way to communicate and connect without the feeling of overwhelm that you may feel on other sites.
Facebook – post your book cover, articles, share other posts, quotes, pictures, etc. Share your interests while you promote your books. Create a fan page to promote yourself as an author.
LinkedIn – actually a good place for writers to interact. Lots of writing and publishing groups and (for the freelancers out there) opportunities to get job offers. If you write business books, it’s ideal because your potential readers will be on there. Good place to establish your “thought leader” creds.
Instagram – when I got my book proof, I took a picture and posted it on my account as an announcement of my new book. At first I was skeptical about its usefulness for authors, but it’s actually fun to take pictures and share with your followers. it’s yet another way to tell your story and like all social media, it’s up to you how much you want to share.
Pandora & Spotify– Do your characters have a favorite song? Any music inspire you while you work? Share your playlist or your favorite songs with your readers.
Pinterest – If you’re a visual person you’ll easily get lost on this site. So, don’t use it if you can’t keep track of time! Set up boards to post pics that describe your characters or settings from your book. Writing non-fiction? Share pins that show locations you’ve visited, or perhaps are related to topics from your book. It’s yet another way to reach potential readers, connect with others and share your interests.
Social media can help you to connect with readers around the world. But don’t rely on just one way to reach out to your fans and promote your books. You’ll never know where you’ll find your readers – or where they’ll find you.
About the Author: Deborah A. Bailey is a writer, coach, author of several fiction and non-fiction books and creator and host of the Women Entrepreneurs Radio™ podcast and founder of Deb Bailey Media.
Originally posted on BrightStreetBooks.com.