Are you focusing on the “big 3” social media sites: Facebook, Twitter and LinkedIn to market your business book? Setting up book signings? Sending out emails to friends and family asking them to buy your book?
If you’re doing any of these, are they working for you? If so, great! But if not, here are some other options to consider.
1. Blogs – Social media did not diminish the importance of blogging, so don’t miss out on using a blog to build your readership. How? Start your own blog, guest post on other blogs, use virtual tours to promote your book on several blogs over a week or month.
2. Amazon.com author pages – If your book is on Amazon, don’t neglect your author page. It’s another opportunity to promote your website, your book signings, other books and products, your blog and social media links. You can also track book sales down to the geographic location. My author page on Amazon.com has links to my Twitter feed and shows posts from my fiction blog.
3. Classes – If you have experience to share, why not present classes online or in-person? Are you an expert on a specific topic, or do you have tips and tricks that other writers are looking for? If so, you can share your expertise while you promote yourself as an author. I’ve given a few fiction writing classes for a local library. In addition, I’ve presented social media marketing workshops to business owners. In one workshop I brought copies of my book, Think Like an Entrepreneur (and some other books) to share with the participants.
4. Articles – Find blogs and magazines that cater to the audience you want to reach, and query about submitting content. In your “about the author” summary, include links to where your book can be found (and a link back to your website).
5. Podcasts – on my podcast, Women Entrepreneurs Radio, I interview many author entrepreneurs. Podcasts are a great way to connect with a different audience. An added benefit is you get to talk about your book and discuss other topics you’re passionate about.
Instead of following the crowd – and getting lost in the stampede – find other ways to reach your ideal readers and clients.